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Toys by Teens
I filmed, photographed and created a book to showcase Toys by Teens, an incredible entrepreneurial company.
Teen Entrepreneur Boot Camp, a not-for-profit group based in New York City, has created a real, live, working business model to teach high school students about entrepreneurship. Dr. Howard Wexler, inventor of the game Connect Four, donated a new idea for the students to launch into the marketplace, and thus the toy company Toys By Teens, LLC was born.
Students conducted market research, worked on game design, development, and revision, and publicized the product through numerous outlets, including a introductory focus group. The product, Flip ‘N’ Check, eventually made its way onto the shelves of stores, with the revenue earned from sales recycled back into the program to fund future teams of students.